Friday, January 15, 2010

Workshop Title: 5 Toughest Decisions Dealers Face Today

Speaker: Joe Verde


Guaranteed long term success, and more sales in 2010, will be the result of: A Strong Leader, a Clear Plan and the Teamwork to pull it off.

My workshop this year is on Recovery & Growth, “The 5 Toughest Decisions Dealers Face Today”. This session has updated information from my book, A Dealer’s Guide to Recovery & Growth, for 2010. We’ll cover how to assess and improve your management’s Leadership effectiveness, so you can plan your growth and develop better teamwork that we all know is so crucial to your success in today’s challenging market.

So I can address your specific concerns in this special session, please comment below and let me know which of these three topics is most important in your dealership today.

1. Putting more high quality traffic on the lot each month.

2. Selling more used vehicles faster, with higher gross profits.

3. Developing our management team to become better leaders, trainers and coaches.

I look forward to seeing you at the convention!

My workshop speaking times:

Friday, 3:15 pm #305 A & B
Saturday, 11:00 am #307 A
Sunday, 1:00 pm #203 A-C
Monday, 10:30 am #307 A

Our booth #2443.

Click here; http://www.joeverde.com/Site/NADA10/Index.html

for more information on my convention workshop and to get a free copy of my new book, A Dealer’s Guide To Recovery & Growth.

Monday, January 4, 2010

KPA, TK Carsites Form Strategic Alliance

Lafayette CO / Orange, CA (PRWEB) January 4, 2010 -- KPA and TK Carsites announced a strategic partnership today that combines theenvironmental, health, safety, and HR compliance and risk management services of KPA with the "front end" marketing and website development capabilities of TK Carsites.

The partnership gives dealers solid options through trusted vendors within their field. KPA is the compliance leader with over 3000 dealers using their services to manage risk and cost, while TK Carsites has established itself as an award-winning marketing platform through which dealers can grow their business.

At the Orlando NADA Convention in February, automotive dealers will learn firsthand how the partnership will benefit them. KPA and TK Carsites will be hosting training seminars on social media, SEO, lead-generation, wage and hour law, Department of Labor regulatory changes, and how to stay ahead of upcoming OSHA, EPA, and DOT regulations.

For the full article:

The Performance Optimization Paradigm

Last week I introduced you to the The Performance Optimization Paradigm, a concept that gives guidance to the requirements of optimizing the performance of any business, dealership or department. Its elements include:

· The right person

· Properly trained

· Using the right process

· Held accountable to performing the right process

· On a motivational compensation plan

· Selling the right products

· Provided with the right system support

· Doing business in a compliant and ethical way

· With management support

This week I want to begin to break down each element and discuss in some detail. Let’s begin with The Right Person.

We run the employment ads or we do the recruiting. We now have the candidates sitting in front of us for an interview. How do we know we are meeting with the right person for the job?

It starts with an effective interview system. An effective interview system includes the following elements:

· Behavioral based interview

· Defined competencies for the job

· Use of an interview guide

· Work simulation exercise

· Formal evaluation system

· Consensus on the hiring decision

· Personality aptitude test

A behavioral interview is one that requires the candidate to demonstrate competencies by giving specific examples from their past experience. This requires the interviewer to know the competencies and also how to ask the questions during the interview in a way that helps determine whether or not the candidate possesses the competency.

Competencies are defined as characteristics, traits or features that enable success for that position. They: 1) generally can be taught or absorbed through training and practice and 2) generally refer to personality characteristics, behavioral tendencies and interpersonal types of capabilities.

A structured interview guide already has the questions listed for the interviewer to use. Research has shown that the structured interview is positively received by candidates because it is not perceived as being biased against any group. The structured interview keeps the interviewer focused on behaviorally based, job relevant and legally defensible questions. A structured interview will help to:

Reduce misunderstanding of information

Discourage candidates from lying or bluffing

Increase the accuracy of questioning

Provide a clear picture of a candidate’s strength and weaknesses

Allow you to focus on job-related information

Help eliminate common interviewer errors and illegal questions

A work simulation exercise is designed to assess candidate's performance by placing them in a situation that mirrors what they will do on the job. The exercise presents a relatively simple situation with which with the candidate must deal, and provides the candidate an opportunity to display specific aptitudes and skills that are related to success on the job.

A formal evaluation system involves all managers who interviewed the candidate to assign a numeric value to the candidates “fit” with the competencies and to the candidate’s performance of the work simulation exercise. A meeting among all interviewers should be held and a final “consensus” number should be given to the candidates “fit” with each competency and performance of the work simulation.

Finally, a personality aptitude survey should be administered. This survey measures the candidate’s personality traits (e.g. dominance, extroversion, patience and formality). It also provides model profiles for various positions. The candidate’s personality profile is then compared to the model profile for the position for which the candidate is interviewing. It should be noted that candidates not fitting the model profile can perform well, but fitting model profile increases likelihood of success on job. The personality aptitude should be used in conjunction with a good behavioral interview

No single measure should determine an applicant’s fate. Employing all of the above should increase the likelihood of finding “The Right Person”

David Worrall

Does this sound familiar?

Does this sound familiar?

A new sales consultant greets a customer on the lot. Customer says, “I’m just looking”. Sales consultant says, “Ok” and walks back into the showroom. Customer drives off.

Your desk manager pencils a deal, discounting the vehicle by $1,500, putting all the money in the trade, no money down and a 72 month term payment. By the way, he/she didn’t ask the salesperson any questions about the customer.

Your service advisor greets a customer in the service lane. Customer says that he/she wants an oil change. Service writer writes the ticket and directs the customer to the customer lounge. Transaction over.

Your finance manager presents the F&I menu to a customer and the customer declines all products. Finance manager says, “Ok” and completes the rest of the paperwork.

Is this the way you want business conducted at your dealership? Is it fair to say that the employees in the above transactions were ineffective?

What is the cost of ineffective employees? Lost sales? Lost gross? Lost opportunities to do business? Lost referrals? Lost repeat business? The list goes on. In this business climate, can you afford lost anything?

I suspect the answer is a resounding “no!” What, then, is the solution? The solution lies in an examination of what I call the Performance Optimization Paradigm.

The Performance Optimization Paradigm gives guidance to the requirements of optimizing the performance of any business, dealership or department. Its elements include:

· The right person

· Properly trained

· Using the right process

· Held accountable to performing the right process

· On a motivational compensation plan

· Selling the right products

· Provided with the right system support

· Doing business in a compliant and ethical way

· With management support

In the coming weeks I will get into specifics about each of the aforementioned elements of The Performance Optimization Paradigm and how you can use them to optimize your dealership’s performance.

David Worrall